Why Content Optimisation Still Matters in 2025 It’s tempting to believe we’ve moved past the era of tags, metadata, and headline formulas. After all, AI can generate half-decent summaries, voice assistants answer our questions out loud, and Google’s algorithm understands context better than some junior marketing teams. But despite all that, content optimisation is far […]

You don’t need to rip your hair out over image optimisation. Honestly, it’s nowhere near as complicated as people make it out to be. If your website takes ages to load and you’re blaming the pictures—fair. But there’s a smart way to sort it without turning into a grumpy tech goblin. The trick is this: […]

Why Your Website Needs to Be User-friendly A website that frustrates visitors is a website that fails. People don’t have the patience to struggle with confusing menus, slow-loading pages, or cluttered designs. If they can’t find what they need within seconds, they’ll leave. A user-friendly website makes everything easy—navigation, readability, and interaction. It should guide […]